Open Wednesday through Sunday 10am to 5pm
The National Steinbeck Center cordially invites you to the 2025 Valley of the World Awards dinner—an evening dedicated to building community and celebrating the creative spirit of the Salinas Valley.
This signature event honors the outstanding local leaders in agriculture and education whose dedication and innovation enrich our community. Your participation supports the National Steinbeck Center’s nonprofit mission to inspire, educate, and cultivate curiosity. Proceeds from the evening are critical to advancing our vital educational and museum programs, which enhance literacy and engagement for thousands of students and visitors each year.
Join us for a memorable evening featuring a thought-provoking keynote address from Danny Bernstein, CEO of Reservoir Farms.
Dinner will be a gourmet tri-tip dinner from Valley Restaurant & Catering, thoughtfully paired with wines sponsored by Scheid Vineyards.
Honoring Our 2025 Community Leaders
We are proud to recognize the remarkable contributions of this year’s distinguished honorees:
Education Award
Michael Cahn, Irrigation and Water Resources Advisor, University of California and Natural Resources (UCANR)
Richard Smith, Emeritus Farm Advisor, University of California Cooperative Extension
Ag Leader Award
Colby Pereira, President, Monterey County Farm Bureau
Hall of Fame Award
Scattini Family Farms
Become a Sponsor
Showcase your commitment to our community and support a cultural landmark by becoming an event sponsor. We offer several levels of participation, each providing unique benefits and recognition for your generous support. All sponsorship levels include verbal recognition at the event, your company featured in our new Valley of the World exhibit, and your logo on all event promotion
Strawberry Level: $10,000
- A full reserved table for eight guests.
- A full-page ad in the event program.
- Your company’s logo featured on our website for one full year.
Artichoke Level: $5,000
- Six reserved seats at the dinner.
- A half-page ad in the event program.
- Your company’s logo on our website for six months.
Spinach Level: $3,000
- Four reserved seats at the dinner.
- A quarter-page ad in the event program.
- Your company’s logo on our website for three months.
Grape Level: $1,000
- Two reserved seats at the dinner.
- Your logo included in the event program.
- Your company’s logo on our website for one month.
Reserve Your Place
Individual tickets are available for $75 per person or $125 per couple. Whether you are purchasing tickets or selecting a sponsorship package, your contribution makes a significant impact.
Join us in celebrating the leaders who make our valley exceptional.
Click Here to Purchase Tickets or Become a Sponsor